Facebook

Facebook Page
Facebook Group
Sign up for Facebook
Facebook Notifications

Account creation/setup

To begin using Facebook, you must first create an account:

  • Sign up for Facebookwww.facebook.com and begin filling out the information in the boxes provided and click “sign up”
  • Follow the steps and enter in the appropriate information as needed.
  • Once you have made your page, and selected a profile picture, it is time to begin adding friends! Friends are people that see your statuses, photos, or comments, as well as anything you choose to share. (there are very thorough privacy settings, so you can control what people see and don’t see, whether they are friends or not.)
  • The best way to add friends is to start with a close friend, search for them by name in the search bar located at the top of the screen. Then, click on the profile to see if the picture and information match and that it is in fact your friend and then click the “add as friend” button which is located right next to their name. From there, you can search through their friends that are listed on their profile and add people that you have in common or continue searching for people by name.

Should I use Facebook pages or groups?

Facebook pages or groups are a separate part of Facebook that works best for businesses and schools. Both allow for a more professional approach to Facebook, while providing an ideal option for what you would like to do. Before creating a Facebook page or group, it is important to ask a couple of questions.

  1. Who is my audience?
    It is important to identify the audience that you are trying to reach. Are you trying to reach current students (Ex: the health center), potential students (Ex: admissions), the academic community, etc? An academic department would want to focus efforts on current students, with a small section for potential. This is best achieved with a Facebook page, that shows content about the current students and provides them with links to the website. Potential students can also see this and learn more about the program through it.
    Say for example though, you are admissions, looking to provide a social forum for potential students to not just interact with you as an admissions staff, but also interact with other potential or accepted students. You would want to consider making a Facebook group, this allows people to contribute and interact with each other, (make sure the group isn’t private!) as well as allows room for you as the manager to interact and steer the conversation, respond to questions, or interact in a positive way that generates excitement.
  2. What are my goals with this page or group?
    Your audience is tied closely with goals. Who do you want to see your content? What do you want to accomplish? Facebook pages or groups can be utilized in a number of different ways, so a clear outline of what you wish to accomplish will make determining how you are going to accomplish your goals easier. Clearly stating your goals allows for you to develop a clear plan on specific uses and ways in which you will use, follow, and promote your page or group.
  3. Who is going to be in charge of managing this page/group? Who will monitor this page/group?
    Monitoring your page/ group is crucial to the success of your page/group. Establishing a page/group and producing no content and failing to interact with people renders your page/group pointless. It is important to clarify who is going to be in charge of monitoring the page to see who is interacting with you, and who is going to be responsible for producing content or replying to interactions. (For more information about about how to keep up with monitoring your page and being an administrator, see Tools and Management.

Facebook page

  • Create a Page To create a Facebook page, first log onto your personal Facebook account. Then go to: http://www.facebook.com/pages/create to begin creating your page. You will have six options from which to choose from. Select the option that best represents your page as you are intending to create it, and begin filling out the information required in the text boxes.
  • Using the page is very similar to using your own Facebook, with a few exceptions. The most important thing to remember, if you are a manager of the page, is that every time you click or interact with that page, the default setting makes your action as the page. So if you comment on a photo you just posted as the page, you will be commenting as the page. This is important to note because you are then acting as the group, department, or organization your page represents. Stay active on your page, it’s not a comment board waiting to be posted on; you need to generate content and interact with your desired audience.

Facebook group

  • Create a Page To create a Facebook group, go to the left sidebar on your Facebook page and look at the section titled “Groups”. Beneath that will be a list of all groups you are a part of (if any) and a button to “create a new group”. Click that and begin filling out the information.
  • Choose the group’s privacy settings carefully. This determines who can post/share things within the group.

Creating content

  • Posting either on your own wall or on someone else’s is very crucial to content on Facebook. You can post pictures, text, videos, articles, basically anything you can do on the Internet, can be posted on Facebook. To create a post go to your profile and right beneath your photo and information is a box with the text: “What’s on your mind?” Type out whatever it is you want to say, or paste in a link from an article or video, the page will automatically set it up so the article or video or website appears in the box. Then all that’s left is to click the blue “post” button and you have successfully posted your content.

Interaction

  • Comments: While scrolling through the news feed you might find a story or post by someone that you want to say something about, or even one of your own posts that you feel like commenting on. There is a textbox beneath each story that lets you comment on the story. The person who originally made the post will be notified that you have commented on their post, and all subsequent comments made on that post will lead to you getting a notification. (If you don’t disable that notification in settings) Commenting is a great way for your voice to be heard, or to reply to someone else’s comments left on a post, be it your post or not.
  • Likes: If you come across a post that you like, be it an article, picture, video, you can simply click the “like” button right next to the comment box and then the person who made the post will be notified that you liked their post. You can also like comments on posts as well. Likes are more public versions of the favorites from Twitter, it acknowledges the post and states that you enjoyed it. Don’t hesitate to like something you find valuable or interesting or funny!
  • Messages: Messages are like your email service, they are private and a conversation between you and whoever you are talking to. The messages feature is integrated within the chat feature, so if the person you are talking to is online, you can see that and they can reply right away, you can see in the chat window that they are typing a reply to you even. If they aren’t online when you send them a message, they receive it in the messaging inbox and can reply at any time. To access your messages, click on the inbox icon described below.
  • Facebook NotificationRight next to the white “Facebook” in the upper left hand corner there are three blued out icons. The first is friend requests, the next is your inbox. Click here to go to messages. The third is a globe, which is your notifications. A red number displayed above each of these icons indicates that you have a new notification in said category. (i.e. a red 1 above the friend requests button means you have a new pending friend request.)