or groups are a
separate part of
that works best for businesses
and schools. Both allow for a more professional approach to Facebook,
while providing an ideal option for what you would like to do. Before
creating a Facebook page or group, it is important to ask a couple of
- Who is my audience?
It is important to identify the audience that you are trying to
reach. Are you trying to reach current students (Ex: the health center),
potential students (Ex: admissions), the academic community, etc? An
academic department would want to focus efforts on current students,
with a small section for potential. This is best achieved with a
Facebook page, that shows content about the current students and
provides them with links to the website. Potential students can also see
this and learn more about the program through it.
Say for example though, you are admissions, looking to provide a
social forum for potential students to not just interact with you as an
admissions staff, but also interact with other potential or accepted
students. You would want to consider making a Facebook group, this
allows people to contribute and interact with each other, (make sure the
group isn’t private!) as well as allows room for you as the manager to
interact and steer the conversation, respond to questions, or interact
in a positive way that generates excitement.
- What are my goals with this page or group?
Your audience is tied closely with goals. Who do you want to see
your content? What do you want to accomplish? Facebook pages or groups
can be utilized in a number of different ways, so a clear outline of
what you wish to accomplish will make determining how you are going to
accomplish your goals easier. Clearly stating your goals allows for you
to develop a clear plan on specific uses and ways in which you will use,
follow, and promote your page or group.
- Who is going to be in charge of managing this page/group?
Who will monitor this page/group?
Monitoring your page/ group is crucial to the success of your
page/group. Establishing a page/group and producing no content and
failing to interact with people renders your page/group pointless. It is
important to clarify who is going to be in charge of monitoring the page
to see who is interacting with you, and who is going to be responsible
for producing content or replying to interactions. (For more information
about about how to keep up with monitoring your page and being an
Tools and Management.