Marketing and communications

Program mission statement

The Office of Marketing and Communications builds and supports the University, its relationships with constituents and its image through publications, events and public relations endeavors. The office promotes Saint Martin’s core themes of faith, reason, service and community through its assistance with University offices, departments, programs and functions and its communication with the University’s internal and external audiences.

Program goals, objectives and outcomes

Saint Martin’s Office of Marketing and Communications is committed to representing the mission, values and offerings of the University to all constituents, internal and external. As part of this commitment, the Office of Marketing and Communications staff aims to deliver outstanding customer service that is deeply rooted in the Benedictine values of community, hospitality, listening, stability, stewardship, respect for others, and dignity of work. The three following goals and corresponding outcomes guide the work of Office of Marketing and Communications:

Knowledge

The Office of Marketing and Communications will introduce, build and preserve among its internal and external constituents an awareness of the Saint Martin’s University’s brand.

  • A University-wide commitment to the "promise" of the Saint Martin’s brand will increase as a result of partnerships between the Marketing and Communications staff and internal constituents.
  • Through sustained communications with media and community partners, the University brand — as represented by the "Saint Martin’s story" — will reach a broad public audience.
  • Constituents who work with the Marketing and Communications staff will demonstrate an increased knowledge of and attentiveness to the University’s brand and style guidelines.

Skills

The Office of Marketing and Communications will support its internal constituents by providing consultation, training, services and products to help strengthen the overall image of the University.

  • Content management in print- and web-based communications, as well as official University events, will improve as a result of the Marketing and Communications staff developing and offering outreach programs for staff, faculty and students.
  • Working closely with staff and faculty, the Marketing and Communications staff will produce and manage high-quality, high-impact events and communication pieces.
  • Constituents who work with the Marketing and Communications staff will report an increased ability to communicate effectively about departmental goals and programmatic offerings.

Disposition

The Office of Marketing and Communications will unify the University community by promoting its Catholic, Benedictine identity, reinforcing its Benedictine values and advancing its mission through traditional and new media.

  • Through the development of a variety of new and existing materials, products and events, the values and mission of the University will be more visible in the community.
  • In collaboration with other offices, the Marketing and Communications staff will help organize and facilitate conversation opportunities focused on identity and mission.
  • Constituents will report an increased awareness of the community’s values and mission.